I was in charge of marketing a special order shoe with ZOZOTOWN; Japan's largest fashion marketplace, and was responsible for structuring the LP and executing campaigns and SNS distribution to create buzz for the product and ensure that it sold out immediately.

Point
1.I listed not only Onitsuka Tiger shoes but also apparel in my LP to increase awareness and sales of apparel. Thus, apparel sales increased more than three times.

2.Twitter retweet campaign. Within three days of the launch, the campaign received more than 1​0,000 retweets.

3.I was able to convey the concept of eco-leather, original novelties, and coloring, which are points of particular interest, in a video to make it easy to understand that this is a special product.