top of page
SNS advertisement
Expand brand awareness
and acquire new customers
for THE ONITSUKA
Strategy
1.Targeting
At first, I targeted people in their 20s to 50s to verify what kind of people would be interested, but then I spent money on retargeting to get converts.
2.Choosing products
I selected seasonality, the company's iconic models that are popular with consumers (store interviews）
3.Analysis
We observed the progress every month and adjusted the product to the consumer's thinking and changed the main banner of the advertisement. *See below
Spring/Summer → Autumn/Winter
bottom of page